Omnichannel marketing for food and beverage brands
Powering growth for the world’s biggest food and beverage brands
ACTIVATE and VALIDATE
with best-in-class omnichannel marketing execution
Leverage competitive intelligence to grow your addressable market
- Monitor paid and organic share of voice within a unified dashboard
- Grow share of voice with rules-based automatic bid optimization
- Conquest with ads synced to your competitors’ TV ads
- Harness internal and external analytics to gain a competitive advantage
- Get in front of your competitors’ customers by targeting 1,000+ third-party audience segments
Drive new trials and bottom-line sales
- Manage all ad campaigns, across retailers, within a unified platform
- Bridge the gap between cross-retailer, omnichannel attribution models with custom metrics
- Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate analytics
Get more from digital shopper marketing
- Engage shoppers throughout the consumer journey across 30+ retailers all in one platform
- Scale winning strategies with A/B tests
- Leverage algorithmic bid and budget optimizations to automatically drive toward KPIs
- Manage similar, lookalike, WCA, and customer list audiences across search and social channels
- Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Leverage omnichannel retail intelligence
- Understand the true impact of search, social, and retail channels
- Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
- Leverage data from Amazon Brand Analytics, including COGS, inventory health, ratings, and the number of other sellers, to inform which products to promote across channels
- Activate ads based on weather, TV, and health signals to drive sales of contextually relevant products